According to "Too Cold to Hatch a Dinosaur" by Barbara Seuling, a man standing on a boulder in Ontario was struck by lightning. The boulder splitted into several pieces, but the man merely lost his hair.
Which would've been a good spot for a wig advertisement.
We see Good Ol' Jim standing on a boulder.
VOICE OVER (V.O.)
Most people were given a healthy, natural hair since born...
After the flash, Good Ol' Jim is as hairless as a baby, standing over a cracked boulder. His clothes in tatter.
...until nature, takes it back.
Product logo showing.
Don-Me Wig, Your natural hair substitute.
The Australians named hurricanes after unpopular politicians.