Is what the UK's Office of Government Centre (OGC) aims to do.
However, the jury's still out on its own £14,000 spending for the new OGC logo.
The logo appears harmless at first glance. However, when rotated ninety degrees clockwise, it--and I quote--"has generated howls of mirth."
According to the article, a spokesman for OGC said: "...it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend."
Thanks to Eko.